Your Ads Aren’t Boring… They’re Just Misunderstood 😅
Welcome to your latest edition of Welcome Tomorrow Insights, your go-to source for the latest in growth marketing strategies and impactful industry updates.
TL;DR
Most people don’t buy with logic—they buy with emotion. 🧠❤️ If your ads aren’t landing, it’s probably because they’re not tapping into what really drives people to take action. Use FOMO to create urgency, lean on authority to build trust, and sell the feeling, not just the product. Make your message click instantly, and your ads will go from “meh” to magnetic. 🚀 Izak’s hot take? Start by understanding where your buyers are in their awareness journey—most marketers skip this step, but it makes all the difference.
Ever poured your heart (and ad budget) into a campaign and thought “Why isn’t anyone clicking?” 😭—you’re not alone. The truth? People don’t make rational buying decisions. Emotions run the show. 🧠❤️
The best marketers don’t just sell products; they sell feelings. They tap into the way our brains are wired to react to authority, social proof, urgency, and loss. So, if you want to level up your marketing, it’s time to bring buyer psychology into the mix. Here’s how. 👇🏾
🧠 How Emotions Guide Decision-Making
We like to think we’re logical beings, but science says otherwise. The amygdala—the emotional center of our brain—fires up before the rational part kicks in. This means decisions happen emotionally first and logically second.
✅ What this means for marketing: Sell an outcome, not just a feature. People don’t buy sneakers because of the material—they buy how the sneakers make them feel. Powerful, stylish, comfortable, like they belong.
🔥 Example: Instead of saying, “Our AI tool optimizes your ad spend,” say “Stop wasting money on ads that don’t work—our AI finds the winners for you.” Now, that’s emotional.
💔 Fear of Loss is Stronger Than Love of Gain
Ever noticed how limited-time offers make you panic-buy? That’s loss aversion in action. The pain of losing something is way more powerful than the pleasure of gaining it.
✅ What this means for marketing: Instead of just highlighting benefits, show what your audience loses if they don’t take action.
🔥 Example: Instead of “Increase your sales with our tool,” say “You’re losing 30% of sales to competitors who use this tool.” That fear of missing out will do the heavy lifting.
🧑🏾⚖️ Authority Bias: Why We Trust Experts
If someone who knows their stuff tells us something works, we believe them. That’s why we take medical advice from doctors, financial advice from Warren Buffet, and marketing advice from, well… Welcome Tomorrow 😉.
✅ What this means for marketing: Leverage expert endorsements, testimonials, and data-backed insights. Authority builds trust fast.
🔥 Example: Instead of just saying “Our platform helps brands grow,” say “Google, Uber, and Airbnb use this platform to grow—so should you.” Instant credibility.
👀 First Impressions Matter (More Than You Think)
Ever met someone and immediately decided you didn’t like them? That’s first impression bias—and it applies to brands too. People decide within seconds if they trust you or not.
✅ What this means for marketing: Invest in great visuals and strong copywriting. If your website, ad, or email looks outdated, people will subconsciously assume your product is too.
🔥 Example: Instead of using stock images that scream “stiff and outdated,” opt for vibrant, authentic visuals. The challenge? The best African stock images are still hard to find—so sourcing real, high-quality visuals is key. Instead of generic copy, start with a bold, curiosity-piquing statement. (Think: “We tested 100 ads—here’s what worked.”)
🧠 Linking New Information to What People Already Know
Our brains love patterns. We process new info faster when it connects to something familiar. That’s why saying “This works just like Uber, but for [your industry]” helps people get it instantly.
✅ What this means for marketing: Use analogies, pop culture references, and familiar concepts to explain complex ideas.
🔥 Example: Instead of saying “Our platform uses AI-powered predictive analytics,” say “Think of it like Waze, but for your marketing budget.” Boom—instant understanding.
🧵Tying it all together
You don’t need a PhD in psychology to make your ads work—just a little strategic mind games (the ethical kind, of course 😉). Here’s your cheat sheet:
✅ Sell the dream, not the specs. People want better, faster, cooler—not a spec sheet. ✨
🚨 Make them feel the FOMO. Urgency gets clicks—nobody wants to miss out.
👑 Use the right messengers. A trusted creator = instant credibility.
🔗 Make it make sense. Link your product to something familiar so people get it instantly.
Master these, and your ads will go from “meh” to magnetic. 🚀
Izak’s Hot Take 🔥
The simple insight of knowing your buyer' stages of awareness levels, is highly undervalued. If I wanted to know what to market I would start here.
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